Vice President (VP) of Marketing

JOB DESCRIPTION:

As a VP – Marketing, you are responsible to lead and suggest the best marketing techniques to the marketing team. You should grab the attention of potential customers and market the product and services.

RESPONSIBILITIES:

• Craft a comprehensive growth strategy that includes both organic & paid channels.
• Build marketing plans and budgets for the smooth operation of marketing campaigns.
• Prepare social media marketing campaigns and strategize them such that they align with the business objectives.
• Ensure that the company website, promotional material, marketing campaign strategy are updated on a regular basis.
• Prepare marketing report and monthly/quarterly/half-yearly/annual budget plan.
• Lead marketing team and working closely with cross-functional teams including product and engineering.
• Do regular research and Identify opportunities to reach new market segments and expand market share.
• Research about the latest marketing strategies and excel in marketing endeavors competitively.

REQUIRED SKILLS:

• 12-15 years of a proven experience as VP of Marketing, Head of Marketing, Director of Marketing or a similar role.
• Outstanding knowledge of web analytics, digital marketing and marketing campaigns.
• Outstanding ability to plan and manage budgets.
• Attention to detail and ability to quickly prioritize and assign tasks.
• Strong event identification and management on skills.
• Good oral and written communication skills.
• Understanding of the supply chain industry and/or print media is good to have.